my style review sponsored post

My Style: Daytime Face

January 20, 2015
If I had to choose my daytime makeup celebrity inspiration (because that’s a thing, right?!), it would be Julianne Hough. I love the “fresh face with a pop” look during the day and prefer a minimal/light eye, light blush, and a bright lip. So my daytime makeup routine typically looks like this: under eye concealer, mascara, blush, and bright lipstick. 
I wouldn’t necessarily consider myself ‘adventurous’ when it comes to makeup, in that I use the same items each time, but do love to try out different brands. The problem I run into though is this: 
  1. I am sooo not a fan of in-store shopping for beauty products (I cannot take the crowds and especially cannot take the pushy salespeople)
  2. When I do try new online beauty stores (or the monthly beauty boxes), more times than not I’m disappointed with the quality of the makeup

Anyone else feel this way? Well, for anyone who is nodding yes right now, I am honestly telling you… Loxa Beauty – problems solved.
Loxa Beauty is an ethical online shop to get all of your salon products sent straight to your door. Not a fan of the pushy salespeople? There is none of that here, however– they do provide the option of getting your own stylist, barber, nail tech or beauty pro – directly from the Loxa site, saved to your profile. These professionals (who also go to Loxa for their beauty products) can provide you with  personalized product recommendations. I love that this option is there because you never know when you just might want to try something new but aren’t quite sure where to start. 
After visiting the Loxa website, I realized not only did they carry all of the top salon professional brands (Paul Mitchell – the only shampoo that likes my hair – CHI, American Crew, etc.), but they also had quite a few new brands I could try (which is what I ended up doing). While quality, and let’s be honest – price, are big contenders when choosing makeup, I’ll admit I’m a sucker for great and unique packaging ๐Ÿ˜‰ As I went to pick out Loxa items to update my daytime routine, I focused on color, packaging, and reviews. Here’s what I ended up choosing:

LIPSTICK – theBalm Girlsยฎ Lipstick, color: Ima Goodkisser
One word to describe my feelings on this lipstick: OBSESSED. Please note: I am not wearing any lipliner in these pictures (!!) I loved the coverage of this lipstick, wow. And while I had originally expected a brighter, more coral color, I liked the more natural feel the true color brought to the whole look. The quality of this lipstick is fabulous. It smells good (am I the only one who loves a good smelling lipstick?!), is smooth on my lips, and stays on for quite awhile. Plus, how do ya like that packaging, huh?! So fun! I can’t wait to try out more colors. 
MASCARA – Cheater!ยฎ Black Mascara

BLUSH – INSTAINยฎ Long-Wearing Powder Staining Blush, color: Argyle
The mascara with the hilarious packaging, oh my gosh. Unfortunately though, I was not a fan of this mascara. I prefer just a bit more coverage on my eyelashes – I have smaller eyes (and invisible eyelashes) so making my eyelashes look as dark and long as possible is key. After applying 3 coats of it, while it did not clump, I still wished for it to be darker. 
I love the “stain” look when it comes to blush (especially in the summertime) and felt the blush I chose gave just enough color to my cheeks. At $22, it felt a bit on the pricey side but with the adorable packaging & mirror included, it was worth it to me.
Two out of three is pretty darn good I’d say, and I loved the lipstick so much that I think I’m pretty much sold on theBalm Girlsยฎ brand for life. Plus – I will be sharing my Nighttime Face Loxa review with you all in a few weeks and loved all of the items in that run. My experience with Loxa Beauty was so positive and I am clearly a fan. 

Get $10 off your order of $75 or more by using the code EMBER10 at check out. Click on the picture below to get started! Happy Shopping!! ๐Ÿ™‚ 

Disclosure: This is a Sponsored Post. Loxa Beauty provided me with the aforementioned beauty products in exchange for my honest review. All opinions expressed in this review are 100% my own. A big thank you to Adproval for giving me this fun opportunity with Loxa!

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  • I've never heard of Loxa Beauty but Balm Girls packaging is similar to Benefit cosmetics in a way…don't you think? I'm not a beauty junkie by any means but always looking for good products to put my face on ๐Ÿ˜‰ I'll be sure to check their site out and your makeup looks beautiful!

  • That lipstick is soooo pretty on you! I need to go check out Loxa Beauty, because I have the same issues as you with shopping in stores and other monthly beauty boxes.

  • Browsing Sephora is one of my favorite things to do… def. checking out Loxa- loving their marketing and you look so gorgeous!!!

  • I have fun playing around with makeup and trying tons of different looks. I am not much for salespeople or big lines in department stores so I venture to online stores and beauty boxes and it is hit or miss at times, which is part of the fun. I have yet to find my go to look, but I tend to go for a bright lip and natural eye shadows. Like I said I have fun playing around with makeup. ๐Ÿ™‚ I like this lip color.

  • I'm with Charity, I had never heard of Loxa before. Sounds like my kind of shopping! Malls give me anxiety.

    Did I miss the post where you answered all of the questions from last week?…. sorry a bit off subject!


  • Never heard of it – but I LOVE that lipstick!

  • I'm the same way, Charity! (And get so excited when I find a product I really love and want to stick with) You'll have to let me know if you find something you like from Loxa! ๐Ÿ™‚

  • Thank you!!! ๐Ÿ™‚ Yes, let me know which product(s) you end up checking out. There are quite a few other items I have my eye on.

  • In-store Sephora or online?! You people who go in-store are brave, brave souls. (My mom does this… she has a lot of patience.) Thank you, Nelle! ๐Ÿ™‚

  • Malls give me anxiety too. And I'm the kind of person where if you're trying to sell me something and keep after me after I tell you I'm good – I won't buy your product… because you're annoying me. haha ๐Ÿ˜‰

    You did not miss the post!! I had to break it up into 2 parts but the first part will be Tues next week ๐Ÿ™‚

  • I've never heard of Loxa Beauty so thanks!! Those look great on you! I don't like makeup stores either – I get so overwhelmed!

  • Who doesn't love to play around with makeup?! ๐Ÿ™‚ I bet you look SO fabulous with a bright lip, Felecia!

  • Totally.. there's just SO much. Maybe that's why I like to start with two or three products and then build on from there (if needed). Plus, I love being able to check other reviews online! Thanks for the note, Kelli! ๐Ÿ™‚

  • I'm trying to pace myself with the lipstick…. there are about twelve other colors I want to try haha

  • These look so lovely! I've never heard of any of these brands or products before.

  • I love that look on you! I love the clean, natural look too with a pop of lip color or mascara that just makes your eyes pop. Lovely!

  • chelsea

    This is going to sound a little ridiculous probably, but I am almost 23 years old and only recently have started CARING about using quality makeup and colors that accentuate my features/coloring. It's pretty fun, and I'm excited about it. I say all that to say I have learned to appreciate someone else's research on what they like and don't like. Cool stuff here ๐Ÿ™‚ Thanks for sharing!


  • I actually LOVE the store… it's fun for me!! So many fun options, smells, and colors…

  • Love!!! Such a great color on you! Can't wait to share my scores ๐Ÿ™‚

  • So gorgeous! Also, I love that ring!

  • Well I suppose somebody's gotta do it! ๐Ÿ˜‰

  • YES! You'll have to let me know which color you choose. (Thank you for the sweet note, Shelly) ๐Ÿ™‚

  • The next time you are in need of a beauty product, you will have to try them out! ๐Ÿ™‚

  • Thanks, Kel! ๐Ÿ™‚ ๐Ÿ™‚

  • Doesn't sound ridiculous at all! I really didn't start to care about the quality, etc or even feel like I kind of knew what my style was until I was 25. I'd love to know some of your favorite products, Chelsea!

  • Thank you, Cass! I can't wait to see your post!!!

  • Thanks, Trish! ๐Ÿ™‚ This was a fun color – if you do try it out, let me know what you think! ๐Ÿ™‚

  • Thank you! ๐Ÿ™‚ It's one of my favorite "fun" rings ๐Ÿ˜‰

  • Lyndsay

    Your lips! I'm SO jealous! Great color too. ๐Ÿ™‚

  • I'm a huge lipstick fan and this looks absolutely fantastic on you!! I need to check this brand out! Ps You're gorgeous!

  • The Balm is one of my favorite brands! I love their nudes palette. I use it all the time!

  • Girl, get this lipstick! I'm telling you- it could make anyone's lips look super full.

  • Thank you!! I actually thought of you when I was writing about the lipstick… thinking 'Kenji loves a good lip pop too!' ๐Ÿ™‚

  • I must have been under a rock or something, I'd not heard of it until Loxa. I will definitely have to check out the nudes palettes… that's my go to for my nighttime look.

  • Thank you! ๐Ÿ™‚ I love the fresh look during the day… and the bright lip color just makes me feel… fun?! haha. (But yeah.. sometimes it's just a chapstick kinda day. Although I have been known to rock a hot pink lip while scrubbing the bathroom… Christian still won't let me live that down. I need a little color, what can I say?!) I usually wear a nude color when I go out at night (hint: my next My Style post) Let me know if you end up trying them out!

  • You convinced me! Doing it!

  • ashley

    Love the look! Never heard of the brand, may have to check it out!

  • That lipstick is gorgeous! I'm definitely going to have to try that out.

  • chall1018

    That lipstick is gorgeous and the perfect shade for you!

  • So fun! I hope you share your purchases, I'd love to see! ๐Ÿ™‚

  • Thank you! Yes, I will be checking out the other colors for sure, I'm sold ๐Ÿ™‚

  • Thanks, girl! Let me know which color you end up going with!

  • Thank you, Crystal!! ๐Ÿ™‚ I love it too!

  • I have The Balm Girls Mai Billsbepaid and I love it. That color looks fabulous on you!

  • That's actually probably more of the color I'd been expecting – I may have to try that one out! ๐Ÿ™‚